Positively Pawsome
Client:
Positively Pawsome
Year:
2025
Brand Strategy, Visual Identity, Illustration System
Problem
Laura had decades of expertise and a powerful story but lacked a clear, cohesive brand to scale her impact and connect with a wider audience online.
Solution
We developed a heart-led strategy rooted in empathy, empowerment, and second chances. This included full brand positioning, tone of voice, colour palette, and a playful, consistent illustration style reflecting the emotional bond between dogs and humans.
Outcome
The result is a memorable, scalable brand that blends warmth with clarity, and a visual system that works across digital platforms, social content, and educational material. Laura now has a clear roadmap to expand her online presence while staying true to her mission.
"You captured everything I dreamed of but didn’t know how to say. The illustrations bring my vision to life, and I finally feel proud to share my work with the world." – Laura, Founder of Positively Pawsome
