Shield Accounting
Client:
Shield Accounting
Year:
2025
Brand Strategy, Visual Identity, Logo Design, Web Design
Problem
Shield Accounting wanted to break away from the stereotype of cold, faceless accountants. The founder’s vision was to create an approachable, transparent service that supported entrepreneurs, especially small businesses and immigrants, without the jargon or intimidation of big firms.
Solution
I built a brand around clarity, care, and confidence. The identity balances professionalism with warmth: a shield logo symbolising trust and protection, paired with a modern, approachable type system. A calm yet confident colour palette underlines accessibility while maintaining authority.
Outcome
The brand positioned Shield Accounting as a partner, not just a service provider, someone who explains, guides, and celebrates client success. It differentiates them from competitors by highlighting empathy and human connection while retaining professional credibility.
“You made my vision feel real. Now clients see me as approachable and trustworthy before we even speak.”
– Shield Accounting Founder
